Newcastle United implements software to understand Toon Army better

Football club's marketing teams are using data analysis software to give them a better picture of what supporters like off the field

A Look Back at the 2016 Presidential Campaign

The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

ClassPass: When Unlimited Has Its Limits

After a series of price adjustments, the fitness class booking service is eliminating the membership option altogether.

CenturyLink sells datacentre portfolio to private equity consortium

Telco brings an end to months of speculation about its datacentre plans by confirming it has reached a deal to offload 57 sites to BC Partners

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

How Dell and 80 other companies sparked the conversation about #whatweneedtosucceed

Datacentre industry faces looming skills crisis as need to replace retiring engineers grows

With new figures suggesting the average datacentre worker is 55 years old and male, the industry opens up about what needs to be done to secure a pipeline of new talent to replace those approaching retirement age

How To Read Analytics Clues for a Cross-Device Marketing Strategy

A few measurement tactics can highlight attribution in analytics for a customer's journey

Coca-Cola cloud project bottles rewards for 25,000 staff

Coca-Cola European Partners, which bottles 15 billion litres of soft drinks each year, is working with an HR technology supplier to develop flexible rewards packages for its 25,000 employees

Microsoft debuts Project Olympus to boost open source datacentre hardware development

Microsoft wants to give open source datacentre hardware developers earlier access to its designs to speed up the time it takes to bring new products to market with Project Olympus

What Marketers Have Learned From Campaign Season

Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.